Cookies Policy
This page explains how this website uses cookies and similar technologies.
What cookies are
Cookies are small files stored on your device when you visit a website. They keep the site working correctly and, in some cases, help understand how it is used.
Cookies currently used
This website uses technical cookies strictly necessary for its operation and, with your consent, optional tools for usage analytics and advertising measurement (see below). No advertising tracking cookies are used without your explicit consent. To remember your choice, only a cookie preference is stored on your device (browser local storage, not a cookie sent to third parties); this belongs to essential consent and contains no personal data.
Consent mechanism and analytics technologies
This site already provides a prior-consent mechanism: on the first visit a banner offers Accept, Reject and Manage preferences. Usage analytics is optional and is controlled by that consent — if no choice is made, it is treated as rejected. When you accept usage analytics, this site uses Google Analytics, loaded only after consent is recorded through this mechanism and in accordance with applicable law. The setup follows Google Consent Mode v2: non-essential analytics defaults to denied, and the advertising categories (ad_storage, ad_user_data and ad_personalization) always remain denied. Alongside Google Analytics, this site uses Microsoft Clarity, an analytics tool that may provide usage analytics, heatmaps and session recordings. It is loaded only when you accept usage analytics — Clarity cookies are not enabled before that consent — and, in the current configuration, ad storage (ad_storage) remains denied. Subject to your explicit choice under advertising measurement, Google Ads may be used to measure campaign effectiveness and record confirmed quote request conversions. In that event, ad_storage and ad_user_data are granted, while personalized advertising (ad_personalization) always remains denied in the current implementation. You can change your analytics choice at any time under “Cookie preferences” in the footer of every page.
Campaign attribution
When you arrive from a campaign or an advert, that visit's parameters (for example utm_source, utm_medium, utm_campaign, utm_term and the Google Ads click identifier, gclid) are stored in your browser's local storage. They are used only to link the quote request to the origin that brought you — for example, to distinguish an organic visit from a paid advert — and they contain no personal data, do not identify you, and are not sent to third parties by this route. This storage does not depend on analytics tools: Google Analytics, Microsoft Clarity and advertising measurement still load only with the consent described above. You can delete this data at any time by clearing your browser data.
Managing cookies
You can configure your browser to block or delete cookies. Note that blocking essential cookies may affect how the website works. You can reopen the management at any time using the “Cookie preferences” link in the footer of every page and change your choice; you can also delete it from your browser’s site data.
Contact
For questions about cookies or privacy, contact: carolcastro@parceiros.tranquilidade.pt.